As part of LinkedIn’s brand design team, my main role was to aid in the creation of marketing collateral for our internal sales and marketing campaigns, supporting products such as Sales Navigator or Marketing Solutions. These included landing pages, email designs, art direction, photoshoots, and creative support for social media campaigns.
Below you'll find several campaigns I worked on during my time at LinkedIn.
My Role: Brand Designer
Location: San Francisco/Mountain View
Brief: Support brand team in the creation of marketing collateral related to product releases and quarterly campaigns.
Marketing Photoshoots
I also collaborated with our in-house photographer to plan for marketing photoshoots at our San Francisco office. The planning required the creation of mood boards and setting up available dates/times with internal employees. These photos were then used in marketing campaigns.
Iconography
One of my favorite memories of my time at LinkedIn was its’ culture. As part of our efforts to improve our onboarding experience, I created a set of icons that could be used throughout our onboarding materials for new designers joining our team.
